( Read Ebook ) ⚠ The Ranbaxy Story: The Rise of an India Multinational õ eBook or Kindle ePUB free

( Read Ebook ) á The Ranbaxy Story: The Rise of an India Multinational ⚥ A gripping account of ambition, enterprise and corporate strategies It took a sleeping pill to get a somnolent company up and running The drug was Calmpose Ranbaxy s answer to Roche s Valium and its launch inwas the hitherto unknown company s first step on the long road to global stardom To become really big, Ranbaxy realized early in life, it had to go global But success doesn t come easy in the world market which is dominated by players like Pfizer, Novartis and GlaxoSmithKline With each of these putting billions of dollars into research every year, it takes a great deal of courage and wisdom to venture into their territory markets like the United States and Europe The Ranbaxy Story sets down, for the first time, Ranbaxy s remarkable journey from a distributor of medicine to a multinational corporation, deriving over eighty per cent of its business from outside India It is also the story of the Singh family, of Bhai Mohan Singh s dogged pursuit to expand the company during the licence permit quota raj and of Dr Parvinder Singh who was convinced way back in the s that Ranbaxy s destiny lay in the international markets Bhupesh Bhandari, a business journalist who has followed the company closely for over a decade, traces Ranbaxy s growth against the backdrop of the global pharmaceutical business An intimate portrait of this pioneering company, The Ranbaxy Story is a must read at a time when going global is high on the agenda of most Indian companies