&Kindle ⇞ Understanding Your Users: A Practical Guide to User Research Methods (Interactive Technologies) 2, Kathy Baxter, Catherine Courage, Kelly Caine, eBook - Amazon.com ☂ Ebook or Kindle ePUB free

&Kindle ⇣ Understanding Your Users: A Practical Guide to User Research Methods (Interactive Technologies) 2, Kathy Baxter, Catherine Courage, Kelly Caine, eBook - Amazon.com ☛ The first edition became my go to book for mastering user requirements gathering Ten years later, this second edition is even better Dont leave your office without it Joe Dumas, Editor in Chief, Journal of Usability StudiesDo you believe in driving while blindfolded That s what you re doing if you design and market a technological product without studying your target users and tasks This book is a comprehensive handbook on the why and how of user research, illustrated with vivid real world examples Don t drive your design project while blindfolded Get this book, read it, and follow its prescriptions It will repay its cost many times over Jeff Johnson, author of GUI Bloopersand Designing with the Mind in MindVery authoritative, this work combines the experience of senior practitioners and an academic, with lots of specific guidelines, tips and examples, and with pointers to other readings for deeper insights Useful for students and practitioners alike, this should be on everyone s bookshelf The authors do a great job of explaining the importance of business side stakeholders C suite, marketing, sales, development and how to speak their language James D Foley, Professor, College of Computing, Stephen Fleming Chair in Telecommunications, Georgia Institute of TechnologyUnderstanding Your Users is a thorough guide to user experience for designers both technical and non technical Instructors, students and practitioners will find this book very useful to your success as an user experience expert Juan E Gilbert, PhD Andrew Banks Family Preeminence Endowed Chair, Computer Understanding Your Users is handbook of practical wisdom for the serious human centered design practitioner This second edition includes updated content around emerging best practices It is a must have in any design teams library Janaki Kumar, Head of Strategic Design Services, America, Design and Co Innovation Center, SAP Labs Palo AltoWith the massive expansion of digital products, new processes for faster development cycles, and competition that can appear out of nowhere in days, the product design has become the major differentiator, and key to success Understanding your end user isimportant than it ever has been, how they really work, and how your assumptions match up to their reality This book takes tried and true methodology and shows how any or all of it can be applied to your products now Jeremy Ashley, VP, Oracle Cloud UXA great introductory book for anyone wishing to understand and engage in traditional user research methods The language is clear and straightforward, allowing the reader to try and use the methods on their own project Each method is accompanied with an extensive bibliography allowing the curious mind to further delve into any of the described methods Samples of forms, letters and examples enhance the practical nature of the book, making this title a staple for the beginning practitioner Joseph Kramer is a Service Design Lead at Fjord Design and Innovation from Accenture Interactive The difference between product success and failure often comes down to the user experience Baxter, Courage, and Cain share the methods you need to better understand your users so that you can design delightful experiences Craig Villamor, Chief Design Architect at SalesforceThis new and completely updated edition is a comprehensive, easy to read, how to guide on user research methods You ll learn about many distinct user research methods and also pre and post method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams customers, and getting your results incorporated into the product For each method, you ll understand how to prepare for and conduct the activity, as well as analyze and present the data all in a practical and hands on wayEach method presented provides different information about the users and their requirements eg functional requirements, information architecture The techniques can be used together to form a complete picture of the users needs or they can be used separately throughout the product development lifecycle to address specific product questions These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful You will find brand new case studies from leaders in industry and academia that demonstrate each method in actionThis book has something to offer whether you are new to user experience or a seasoned UX professional After reading this book, you ll be able to choose the right user research method for your research question and conduct a user research study Then, you will be able to apply your findings to your own products