@Télécharger E-pub ⚹ Understanding Your Users: A Practical Guide to User Research Methods (Interactive Technologies) ⚢ eBook or Kindle ePUB free

@Download E-pub ß Understanding Your Users: A Practical Guide to User Research Methods (Interactive Technologies) ⚣ This new and completely updated edition is a comprehensive, easy to read, how to guide on user research methods You ll learn about many distinct user research methods and also pre and post method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams customers, and getting your results incorporated into the product For each method, you ll understand how to prepare for and conduct the activity, as well as analyze and present the data all in a practical and hands on wayEach method presented provides different information about the users and their requirements eg functional requirements, information architecture The techniques can be used together to form a complete picture of the users needs or they can be used separately throughout the product development lifecycle to address specific product questions These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful You will find brand new case studies from leaders in industry and academia that demonstrate each method in actionThis book has something to offer whether you are new to user experience or a seasoned UX professional After reading this book, you ll be able to choose the right user research method for your research question and conduct a user research study Then, you will be able to apply your findings to your own productsCompletely new and revised edition includes% new content Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products Includes all new case studies for each method from leaders in industry and academia